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Examples

Example 1: Running a Successful Business

How do you run a successful business? They say it's complicated. There are business schools out there to enable you do it properly. All manner of complex research has been done in the area. Could you describe it in five minutes, in a page, or in a sentence?

You actually could, and Eileen Shapiro does precisely that in her book, The Seven Deadly Sins of Business [3]. She describes the professor entering her first finance class in business school and saying to the wanna-be investment bankers and corporate executives, “Don't run out of cash.” The recipe for a successful business? You bet it is.


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