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Chapter 6. Professionalism in the Home O... > Letterhead, Business Cards, and Broc...

Letterhead, Business Cards, and Brochures: Make Them “Sing”

With the advent of laser printers, suddenly everyone believed they were a “desktop publisher.” People could create everything from logos to postcards to mailing labels on their computer. They could buy software such as Printmaster© and scores of other brands, or invest in a Macintosh® and graphics software, and even print out menus or brochures, color business cards, and so on. Four-color printers became affordable with ink-jet cartridges, and even laser printers came down in price.

While all of this desktop publishing could be seen as an exciting advent, it also ushered in some decidedly unprofessional work. For instance, Erica has been in publishing for 15 years. She has worked as an editor with best-selling authors. She knows how to spot a typo or poor grammar. Not everyone has this talent or skill. Therefore, she has been places such as doctors' offices, restaurants, and small shops and picked up brochures riddled with mistakes. Considering that this literature is sending out the company's or doctor's image to the buying or service-seeking public, it doesn't reflect well to have the brochure popped out from desktop publishing software full of mistakes. Perhaps money was saved—but at what cost?


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