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Chapter 7. Get the Ball Rolling: Busines... > Giving Your Business a Name

Giving Your Business a Name

Deciding what to name your business can be fun, but it is also important and needs to be carefully thought out. A clever business name attracts customers and is easy to remember. It should represent you and what you do. If your business name does not include your name (e.g., Susie Smith), a “doing business as” or “dba” name will have to be filed with the county clerk in most states unless it is a corporation.

  • A business name shouldn't box you in. The name should allow you to expand and grow.


    Example: Children's clothing
               Good name: Amanda's Closet
               Bad name: Amanda's Sleepwear
               

  • A good business name should make sense to others and not just to you


    Example: Editorial business
                Good name: WriteStuff
                Bad Name: Opus Lexicographer
                

  • People should be able to pronounce your business name easily. If they can't pronounce it, they sure aren't going to remember it.


    Example: Silk flower arrangements                    
                 Good Name: Forever Fresh
                 Bad Name: Ersatz Arrangements
                 


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