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Chapter 2. Web Speed! > Efficiency Is Gold, Innovation Is Platinum

Efficiency Is Gold, Innovation Is Platinum

There is no literature that is less inspiring or more boring than the stuff written about creativity. That is really too bad, especially today when the need for effective innovation is so strong. The process of creativity remains a mystery.

Not so very long ago in the IT revolution, say from 1985 to 1995, process improvement was all the rage. That was the heyday of reengineering and quality improvement. Although process improvement programs can improve productivity dramatically, that's no longer the essence of what's happening: Web speed and the Internet changed that. As knowledge speeds, and in short order is shared, no competitive advantage lasts for long. That's why improving efficiency has become much less important than discovering and developing something customers want before they know it and before competitors have it.


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