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Chapter 13. Organizations: Don't Leap in... > Build Success into the Change Proces...

Build Success into the Change Process

In September 2001, I was a participant in Standard Register Corporation's meeting, Strategy Forum II. There were about 125 people in the audience, made up of the top management from across all business units and functions of the company. The purpose of the meeting was for the corporate executives, most of whom were new, to share the new direction for the company's future after nearly a year of successful restructuring and reorganization.

Standard Register is an old, stable company whose major business had been designing and producing business forms and labels. In the old days before technology and the Web changed things, a customized form could be used for many years. By the late 1990s, it was clear that this was no longer true. The drivers of change were Hewlett-Packard and Canon…software and computer innovators that continuously improved the technology. In the borderless world, many of Standard Register's traditional products could now become obsolete in a relatively short time.


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