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Chapter 11. Organizations: Achieve Best Fit > Different Kinds of Organizations

Different Kinds of Organizations

At the dawn of the 21st century, there is a much broader range of organizational characteristics, a far wider range of people's attributes, and a greater insistence on individuality than we have seen before. As a result, the tasks of management in the 21st century are much more complicated and customized than they were in the 20th century.

In the second half of the 20th century, virtually every person and every organization was fundamentally alike. Organizations were stable and employees generally satisfied their needs for a safe, predictable, and secure life. In the 21st century, management needs to pay serious attention to individuals. The core differences between individuals require that organizations customize many practices to engage people, especially Ferraris, and keep them satisfied and motivated.


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