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Chapter 15. Individuals: Create a Profou... > King Midas and the Need for Idealism

King Midas and the Need for Idealism

You'd better not end up like Granddad, Dad, [Nicola said to her father Andy on more than one occasion.] 'Cause I plan to spend all my money on me.

Yet it really wasn't avarice that dominated her behavior. Rather, it seemed to be a profound vacuity at the heart of her that she sought to fill with material possessions…And when she acquired what she had begged to possess, she wasn't able to see that it satisfied her only briefly. Her vision was occluded from this knowledge because what stood in the way was always the desire for the next object that she believed would soothe her soul.[2]

In the last decade of the 20th century, the American economy created a period of the greatest growth and prosperity ever seen.[3] Is it a perfectly reasonable choice to elevate work to one's highest commitment and work 24/7 to earn $1 million or $5 million or $10 million? Given the choice, would the majority of Americans pursue a goal of a lifetime of financial security? Of course they would! Why, then, is a cautionary note in order?


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