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Afterword > You Can Run, but You Can't Hide

You Can Run, but You Can't Hide

That corporations rely heavily on information technology isn't new. What's new is its ubiquity across the workplace: The PC on the CEO's desk is connected to every employee in the company, and every CEO around the globe. The common theme of transforming technologies is clearly the accelerating speed with which information is available, its sheer quantity, and its broad distribution.

Essentially, every desk in corporate America has a computer. Five years ago you might have heard an executive boast that he or she didn't use a PC or email. Today such an admission would be incomprehensible because technology represents both a significant expense and a source of competitive strength. A transforming change has been the dispersion of technology decision making. Traditionally these decisions have been handled by CEOs, CFOs, and CIOs. But with technology now at every level, heads of traditionally “soft” areas such as Human Resources, Sales, and Marketing have significant IT responsibilities. Successful borderless companies foster technical education and knowledge regardless of job description. Conversely, it is incumbent upon those traditionally responsible for IT to gain a more thorough understanding of the soft aspects of the business. IT managers are increasingly responsible for installing and maintaining systems that support these areas and they can't build good systems without understanding the problems being solved.


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