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Financial Matters

If you are getting into digital food photography as a business, then you have to get paid. Although it can be a delicate matter, budgets should be discussed right up front. As I discussed in Chapter 3, “Who’s Digesting It: Public Relations, Advertising, and Packaging,” budgets will vary depending on the final usage of the photo and on the people and resources needed to produce it.

You need to protect yourself financially by ensuring that clients approve assignments before they begin. I always present the pricing and receive approval from the client before I proceed. As a general rule, I send a written estimate to clients after they contact me with their request for a shoot. I ask them to provide a purchase order number to ensure that a go-ahead for the job has been approved on their side, and also ask them to return a signed copy of my estimate.


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