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Chapter 9. Get Cooking and Make Some Mon... > Marketing Yourself to Clients and Ag...

Marketing Yourself to Clients and Agents

Often, people suggest writing a business plan. This will help you focus your goals, energy, and passion in a clear, concise manner. You should view this task as a small-business marketing plan that really represents who you are and what you have to offer. It should include your products and services and who your prospective clients are. This will help you define and narrow your target market. Updating it often and revising it as necessary will keep you on track.

Looking for business is not a dress rehearsal. Start with your circle of friends and associates to help generate assignments and business leads. Most of them will be happy to help you, if you ask. Don’t be afraid to get out there and network. Meet and greet prospective clients—such as restaurateurs, members of community groups, and members of local photo clubs and associations—every chance you get. You’d be surprised how eager people are to help.


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