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Chapter 5. How to Download and Organize ... > IPTC, EXIF, and Bears, Oh My!

IPTC, EXIF, and Bears, Oh My!

Hidden inside every digital photograph is a wealth of information about the image, how it was created, and more. In addition to the visual data stored in a file, each camera sticks in some text in a format called EXIF (which stands for Exchangeable Image File Format, which is a good thing to know if you're ever on Jeopardy!) that records all sorts of vital shooting information, such as camera make and model, shutter speed, f-stop, white balance, and so on. This info can only be added by the camera and is automatically included in each file.

A second bit of information can be added by the photographer in a format called IPTC (International Press Telecommunica tions Council)—information like keywords and captions, copyright data, and all sorts of other bits of useful text that make it easier to find and deal with images (Figure 5.6).


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