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Read this First, Before Something Bad Happens > How the book was developed

How the book was developed

When Steve gave me the final approval (it was more like, “Okay, but this better be good or we’ll both be greeting people by saying, ‘Would you like to try one of our Extra Value Meals today?’”), I sat down with two of the industry’s top digital photographers—commercial product photographer Jim DiVitale and fashion photographer Kevin Ames—to get their input on the book. These two guys are amazing—they both split their time between shooting for some of the world’s largest corporations and teaching other professional digital photographers how to pull off Photoshop miracles at events such as PhotoshopWorld, PPA/PEI’s Digital Conference, and a host of other events around the world.

We spent hours hammering out which techniques would have to be included in the book, and I can’t tell you how helpful and insightful their input was. This wasn’t an easy task, because I wanted to include a range of techniques wide enough that it would be accessible to “prosumers” (the industry term to describe serious high-end amateurs who use serious cameras and take serious shots, yet don’t do photography for a living), but at the same time, I wanted high-end professionals to feel right at home with techniques that are clearly just for them, at their stage of the game.

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