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38 Special: photographic special effects > Using Color for Emphasis

Using Color for Emphasis

This technique is popular in commercial advertising because the client can focus the consumer’s attention on their product in an artistic way. There are a number of different way to do this, but this particular method seems to be the fastest, and most forgiving if you make a mistake along the way. In the example here, we’re going to focus the attention on the bride’s bouquet by leaving it in color and making the rest of the image black-and-white.

Step One.
Open the photo that contains an object you want to emphasize through the use of color. In this case, we’re going to draw the viewer’s eye to the bouquet.


Step Two.
Go under the Image menu, under Adjustments, and choose Desaturate to remove all color from the photo (as shown here).

Step Three.
Go to the Toolbox and choose the History Brush (as shown here).

Step Four.
Get a soft-edged brush from the Brush Picker in the Options bar, and begin to paint over the area you want in color (in this case, you paint right over the bouquet, as shown here).

Step Five.
Continue painting over the flowers until the entire bouquet appears in full color. You may have to shrink the size of your brush to set some of the smaller petals, and if that’s the case, it helps to zoom in close (use the Zoom tool) so you can really see the edges where you’re painting. The final effect is shown here.



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