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Snapshot Focus Effect

I first saw this clever, yet amazingly simple technique used in a brochure for Orlando, Florida's SeaWorld theme park. It focuses the viewer's eye on one area of the photo by using a snapshot effect, but rather than cropping the photo to fit inside the “Polaroid” snapshot frame, they left the rest of the photo visible and applied a filter to it, creating a very appealing photographic effect. Here's how it's done:

Quick Tip: The rasterized type insurance policy

My buddy Dave Cross taught me this valuable tip: If you rasterize a Type layer and you need to re-create that type at a later time, you probably won't remember the exact point size, leading, and tracking you used. In fact, you might not even remember the font name. That's why Dave always renames a rasterized layer with the stats of the rasterized type. For example, he might name it “Minion, 14 pt. Auto leading, -50 tracking.” That way, if he ever has to update or re-create the type, he knows precisely how to format it for an exact match. Those Canadians—they know all the cool tips.



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