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Chapter 1. One Hour Photo: Photographic Effects, Part 1

Chapter 1. One Hour Photo: Photographic Effects, Part 1

Don't let the title of this chapter fool you—the photographic special effects here don't take one hour.


Most take like three minutes. Well, four if you're Photoshopping with one hand, eating a sandwich with the other. If you charge by the hour, this is the last thing you want to hear, but there's a way around that: If the photo effect you want to use has 12 steps, do only the first 10 steps. Then drive to your client's office and present it as your “initial proof.” Then, drop off your dry cleaning, go to a museum, have some dinner, catch a movie, etc. Then go back to your office, complete steps 11 and 12, and return to your client with your “second round of proofs.” The effect will look like you worked on it for weeks. Give the client your invoice (include the movies and dinner receipts) and you're a hero—you delivered the effect that knocked their socks off in just one day (but it only took you three and half minutes to create it). Ahh, now you have a moral dilemma. You feel bad. Guilty even. So you go back to your client, and refund everything but a pro-rated three and a half minutes of your hourly charge. Ya know, looking back, if you charge by the hour, you should probably skip this chapter altogether.


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