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Chapter 20. Typography and Page Layout i... > The Garage Sale Sign Makeover

The Garage Sale Sign Makeover

I drove out the other day with my camera (I used a car—the camera was an add-on) and took about a half-dozen pictures of garage sale signs. The worst offender in the typographics/sales arena is featured in Figure 20.1. You'll notice I've added some numbered callouts to the sign; I'll explain them after you take a look at the figure.

Figure 20.1. You can't sell something if your audience can't read your sign! There are two signs on this post; the one directly behind the one you can see here faces the opposite direction.



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