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9. Preparing Images for Use on Packaging... > 9.4. Another Option: Creating a Spec...

Another Option: Creating a Special Color

If your choice of color is not working, another great option available to you and your client is to use a single special channel in place of the CMYK channels, like we learned in Chapter 5. Imagine choosing a light beige or a very light brown PMS color for the ice cream. Even if it prints a 10% dot in the highlight or a solid 100% dot in the shadow end, it is still a light color, just like real ice cream! Let’s suppose that the black-only ice cream looks too dirty or is unacceptable, or the three-color option still isn’t working. Assuming you can’t change the ice cream to strawberry by swapping the black information of the ice cream from the black to the magenta channel, you can choose a special PMS color for the ice cream.


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