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Chapter 8. Mastering Metadata: The Smarter Image

8. Mastering Metadata: The Smarter Image

Metadata, which literally means “data about data,” isn’t a new idea by any means. Library catalogs are good examples of long-established metadata systems—the data is what lies between the covers of the book, while the metadata includes information about the book—who wrote it, who published it, when both parties did so, what it’s about, and where in the library it’s located, for starters.

Metadata isn’t new to photography either. Photojournalists have long relied on the metadata properties specified by the IPTC (International Press Telecommunications Council) to make sure that their images get delivered correctly with the appropriate photo credit. But two factors are bringing metadata to the front burner for all photographers, not just photojournalists.


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