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Chapter 15. Showtime: Showing Your Client > How to Email Photos - Pg. 447

The Photoshop CS2 Book for Digital Photographers Step Three: If you're sending this to a client who does know how to download the file and print it, you'll need a bit more resolution (at least 150 ppi and as much as 300 ppi, depending on how picky you are), but the photo's physical dimensions are no longer a concern because the client will be downloading and printing out the file, rather than just viewing it onscreen in their email program (where 72 ppi is enough resolution). Step Four: As a general rule, JPEG is the best file format for sending photos by email. To save the file as a JPEG, go under the Edit menu and choose Save As. In the Save As dialog, choose JPEG in the Format pop- up menu, and then click Save. This brings up the JPEG Options dialog. This format compresses the file size, while maintain- ing a reasonable amount of quality. How much quality?That's up to you, because you choose the Quality setting in the JPEG Options dialog. Just remember the golden rule:The higher the quality, the larger the file size, and the longer it will take your client to download it. Step Five: Your goal is to email your client a photo that is small in file size (so it downloads quickly), yet still looks as good as possi- ble. (Remember, the faster the download, the lower the quality, so you have to be a little realistic and flexible with this.) The chart shown here gives you a breakdown of how large the file size and download time would be for a 5x7" saved with dif- ferent resolutions and different amounts of JPEG compression. It's hard to beat that last one--with an 18-second down- load on a standard dial-up modem. Showing Your Client Chapter 15 447