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Chapter 9. Show Me the Money: 3D and Packaging Effects

Chapter 9. Show Me the Money: 3D and Packaging Effects

This is the chapter where it all comes together. This is where we dissect some of the most popular product and 3D Photoshop Elements effects and expose them for the cheap, tawdry tricks that they are. It's no secret that some big companies spend vast sums of money to find out what motivates people to spend their hard-earned money on a particular product. For example, recent studies have shown that if you use a blue color on the cover of your product, and use a combination of black, blue, and gold on the inside of your product, people will find the product absolutely irresistible, regardless of the content. Further studies have shown that if you're able to work some suggestive words into the name of your product (for example, the word “Dirty”), then overall sales will increase by nearly 32%. If, on top of that, you can somehow apply a grunge effect to the aforementioned word, you'll have a product so compelling that even Hindu priests will abandon their mountaintop spiritual sanctuaries just to buy whatever it is you're selling. This is powerful information. Use it wisely.



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