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The Show Must Go On: showing it to your clients

The Show Must Go On: showing it to your clients


Okay, you’ve sorted and categorized the photos from the shoot; you’ve backed up your digital negs to CD; and you’ve color corrected, tweaked, toned, sharpened, and otherwise messed with your photo until it is, in every sense of the word, a masterpiece. But now it’s time to show it to the client. Hopefully, you’ll get to show it to the client in person, so you can explain in detail the motivation behind collaging a 4×4 monster truck into an otherwise pristine wedding photo. (Answer: Because you can.) There’s a good chance they’ll see the photo first on your screen, so I included some cool tricks on how to make your presentation look its very best (after all, you want those huge 122″ tires to look good), and I even included some techniques on how to provide your own online proofing service using Elements (in case your clients smell bad, and you don’t want them coming back to your studio and stinkin’ up the place). I want you to really sop up the techniques (like you’re using a big ol’ flaky biscuit) because once you’re done with this chapter, once you’ve come this far, there’s no turning back. At this point, some people will start to scour their studio, searching for that one last roll of traditional print film, probably knocking around at the bottom of some drawer (or hidden in the back of the refrigerator, behind some leftover Moo Shoo Pork), so they can hold it up toward the light, smile, and begin laughing that hysterical laugh that only people truly on the edge can muster. These people are not Kodak shareholders.


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