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Organized Chaos: managing photos using the organizer

Organized Chaos: managing photos using the organizer


Organized Chaos is the perfect name for this chapter because not only is it a song title (by the band Benediction), it’s also apparently a marketing directive put forth by a super-secret department at Adobe who, from what I gather, is charged with making simple things more complex. For example, let’s take a look at the File Browser (for sorting images). Of course, in Elements there is no menu item for File Browser; instead it says “Browse for Files.” By changing both the order of the words, and the spelling, they secured a hefty annual bonus, and because they were able to add an additional word (“for”) they get an extra commission on the back end. Now, when they introduced the Organizer (also for sorting images), the super-secret department members all got brand new company cars, because having two completely separate tools that do seemingly the same thing is a home run. But where they really cashed in was with their addition of a button called the “Photo Browser.” It’s the perfect scam, because there actually is no Photo Browser. When you click it—believe it or not—it brings up the Organizer. That should be worth some extra stock options.


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