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Developing a Design Concept > Information Architecture

Information Architecture

“Information architecture” was a major buzz phrase among Web designers in the early days. Clement Mok, founder of Studio Archetype, a well-known San Francisco-based design firm, actually went so far as to give his company’s name the subtitle “Identity & Information Architects.” Before the Internet bubble burst, information architects were in high demand, as many Web design companies went looking for new hires with experience in this field—simply because it can make the difference between a good and bad Web site. Information architecture is no less important today, but a lot of companies are more hesitant these days to include it in their budgets. The same is true for Web usability. But for small Web agencies, this can actually work to your advantage if you are willing to put in the time to learn all about it.

So what does “information architecture” actually mean? The best way to describe it in one sentence is to say that it refers to structuring information and content based on a logical and consistent navigational concept. This may seem simple at first blush, but in reality it’s the biggest challenge when designing for the Web.


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