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Chapter 14. Type and Background Effects > Ben's Techno-Babble Decoder Ring

Ben's Techno-Babble Decoder Ring

Point— A unit of measurement, used in the publishing industry, that is 1/72 of an inch (there are 12 points to a pica, and 6 picas per inch). Most programs measure text in point sizes because it is much more friendly than using fractions of an inch. But there is very little consistency in the size of text. For example, 12-point Times is taller than 12-point Helvetica, so you can think of the point size as a general (not exact) measure of the size of your text.

Baseline— The invisible rule that a line of text sits on. Letters that drop below the baseline (such as lower case j, g, q, and y) are known as descenders.


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