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Chapter 23. WEB/IMAGEREADY > Photoshop to the Web

Photoshop to the Web

The basic formula for outputting a Photoshop image for on-line viewing may seem straightforward: Design the image in RGB mode and save it, then Jump to ImageReady 3.0 and optimize the file for Web output. But if an image looks overly dithered (grainy and dotty), or was subject to unexpected color substitutions, or takes too long to view on a Web page, it means your onscreen design is not outputting well.

Golden rules for creating Web images

  • Let the content of the image—whether it's flat color or continuous-tone—determine which file format you use.

  • Use an image as low in pixel size as is practical, balancing the file size with image quality. And remember this fail-safe option for flat-color images for viewing on both Windows and Mac browsers: Use the Web color sliders and the Web Safe color ramp on the Color palette, and Web-shift any existing flat-color areas.

  • Try to reduce the number of colors in the image's Color Table.

  • View your Web image through a Web browser on computers other than your own so you can see how quickly it actually downloads and how good (or bad) it looks.



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