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Chapter 23. Reducing Spam > The Spam Dilemma

The Spam Dilemma

Spam, the electronic version of common mass-marketing practices, puts Internet service providers (ISPs) between a rock and a hard place: Spam marketers are a source of revenue for ISPs, but they are also a source of mounting user complaints.

To you, the user, spam seems more intrusive than other mass-marketing campaigns, for two reasons: (1) the vehicle used to drive it—the Internet—can move at unimaginable speeds, and (2) spam producers take a “shotgun,” as opposed to targeted, approach to their mailings. This guarantees that most of the spam you receive will be of no interest to you.


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