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Assertiveness

Assertiveness and aggressiveness are often confused. They are different. An excellent definition of assertiveness is being pleasantly direct. You need not be aggressive or pushy to be assertive. In fact, assertiveness creates none of the adverse reactions that aggressiveness or pushiness may.

Assertiveness calls into play the building blocks we’ve already discussed. With an understanding of CONTROL (Block 1), a clearer VALUE SYSTEM and FOCUSED GOALS (Block 2), you are now ready to make better decisions about the use of your time and talents. When faced with requests (or demands) to do something that runs against your plan, you’ll have ammunition you need to say the most important word in the self-manager’s vocabulary: NO.


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