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Chapter 11. Why People Don’t Plan > Problem With Urgency

Problem With Urgency

A fundamental principle of successful planning is to give highest priority to tasks that have the greatest importance. Gretchen doesn’t do that. She sets her priorities (if you can call them that) according to how urgent her tasks are instead of how important they are. She never plans ahead, because she’s too busy putting out fires. She’s so wrapped up in trying to solve short-term crises that she seldom gets a chance to work on things that have long-term implications. And it’s usually the urgent need of someone else that seems to get most of Gretchen’s attention.

The only way Gretchen is going to reach her hoped-for levels of success is by establishing a plan that allows her to reach her own aspirations first and still have time to deal with the urgent needs of others as time permits.


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