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1.. INTEREST

It is much easier to remember things that are of interest. Interest helps you store and process information in such a way that you will remember it for a long time. This principle is extremely important. For instance, take a moment to think about something that you are genuinely interested in (i.e. sports, music, cars, gardening, another person, etc.). As you think about your interest, it will be easy to have a rush of information flooding your memory. You should be able to talk at length about your interest and remember items about it in great detail!

Now think of something that does not interest you, such as bull frogs, ditch diggers, or a speech by a long-winded politician. It is not surprising when very little information is recalled.


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