Share this Page URL

Lesson 12. Managing Company Events > Planning Events - Pg. 53

Managing Company Events 53 Private sector, nonprofit institutions have to rely more on raising funds in the private sector--public sector funding sources demand it. So, special events are not only common occurrences--they are now the lifeblood to funding for many nonprofit agencies. Opportunities and obstacles to consider include these: · Know the political environment in which a specific fund-raiser is planned and conducted. Due to funding from political institutions, many of these functions take on an undertone in which politi- cians attend to promote themselves or their agendas. Plain English A fund-raiser is a social event held for the specific purpose of raising money. · Always seek the advise of the executive director of your institution. This is the one person who will probably give you the greatest latitude and understanding of what the event means financially and politically to the agency. · Anticipate a higher level of participation by agency employees than would be found in a for-profit company. Financial sustenance in a nonprofit institution most often places the onus on the entire work force to ensure success. · Government sponsorship of events is typically limited to purchasing seats for a dinner or paying the fee for a booth at an exhibit event. · Do not seek corporate sponsorships just anywhere. Recognize that institutional advertising of nonprofit events is typically limited to the type of public serviced by your agency. For example, banks are likely to sponsor events for agencies serving the minority community. The federal Community Reinvestment Act promotes their participation in and support of minority programs. Do be careful not to let politics cloud the goal at hand. You must raise money. Rely on the agency's executive director for total guidance. Planning Events Planning for these events, for-profit or nonprofit, can begin the day after the last one. Review the entire history of the event, from the first occurrence to the most recent version. Examine the budget and income generated throughout its history. This gives you a clear vision of the financial expectations. Tip If you start planning the event right after the last one, you have a significant amount of time to prepare. On the other hand, because of all this time, you are expected to succeed. Contact and speak to other employees and past volunteers who participated on previous occasions, asking them for their observations. Multiple objectives are at work here, and you can identify the following: · The elements that have proven successful over time · The failures, so that you don't repeat them now · Potential volunteers to assist the development and conduct of the event · Corporate and foundation sponsors who participated in the past Caution Learn the politics of past events. There are usually supporters and detractors--learn their agendas and avoid repeat situations.