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Conclusion

Investment stories have been around for as long as we have had financial markets and they show remarkable longevity. The same stories are recycled with each generation of investors and presented as new and different by their proponents. The stories that are examined in the chapters to come have been laid out and categorized by the human emotion that makes each one so compelling; some stories appeal to the fearful (risk averse), others to the hopeful and still others to the greedy. The process used in each chapter to examine each of the investment stories is also laid out, starting with the story, followed by the theoretical foundations and the evidence of its effectiveness (or lack thereof) and closing with its potential weaknesses (and ways of protecting yourself against them).


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