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Chapter 3. The Superstar CEO: Celebritie... > Red Flag 8: A CEO Is Built Up As the...

Red Flag 8: A CEO Is Built Up As the New Star Who Is Going to Fix Everything

This type of CEO is often a corporate public relations and media creation. You take a big-name company that is struggling and bring in an outsider whose reputation may be embellished a little by the image people, and, hey, presto—the share price leaps and the recovery has begun. Sometimes, however, the problems are bigger than the Mr. or Ms. Fixit can handle, and the result is that investors face an even bigger letdown.


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