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Chapter 1. Sages and Charlatans: Avoidin... > Red Flag 3: A Product or Company Is ...

Red Flag 3: A Product or Company Is Hyped by Wall Street, the Media, and Others

It is best to avoid the buzz unless you can see the beehive and smell the honey. The only real reason to risk getting attacked by bees is to get hold of their honey, and too often in recent corporate times it ain’t been there. The unwary investor has ended up following the noise and getting severely stung, only to find that the hive hasn’t yet been built. There was lots of risk and little chance of reward all along.


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