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Chapter 2. Pipedreams and Big Lies > Red Flag 3: The Technology Is Great, but I...

Red Flag 3: The Technology Is Great, but Its Price Is Too High for the Mainstream

One of the biggest problems during the boom years around the turn of the millennium was that many technology companies seemed to forget that they were competing against other demands on the business and consumer dollar. This was fine for a while when most executives were terrified of being left behind in the race to engage in electronic commerce, and many consumers were jealous when they heard their friends boasting about the latest gizmo. But, as soon as the bubble began to burst, businesses cut their technology budgets and consumers decided that they could manage without the newest gadget or a broadband connection.


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