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Chapter 2. Pipedreams and Big Lies > Red Flag 2: A Whiz-Bang Device Is Loved by...

Red Flag 2: A Whiz-Bang Device Is Loved by Tech-Geeks, but the Masses Are Unenthusiastic

Remember that the technology geeks (some dub them propeller heads) who design many of the exciting devices that flood the market tend to talk to others who are similarly enthused. They don’t often talk to normal people like you and me. As a result, they sometimes produce things that might be cute but that we don’t need, that we find frustrating to use, or that cost too much. Often, it is a combination of all three.


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