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Chapter 14. Media Munchkins and Masters:... > Red Flag 2: Magazine Covers and Awar...

Red Flag 2: Magazine Covers and Awards Aren’t an Aid to Smart Investing

When the magazine Business 2.0 was launched in August 2001, it stuck Enron’s then CEO Jeff Skilling on the front (along with two other CEOs), and it ran a cover story about the Internet’s continued impact on the economy. A day after the magazine hit the streets, Skilling resigned.


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