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Chapter 6. Growing Mushrooms: The Art of... > Red Flag 6: The Upbeat Tone of a CEO...

Red Flag 6: The Upbeat Tone of a CEO’s Comments Is Not Matched by Performance

When there is a big loss or the profit has slumped and the focus of the executives’ comments is all on revenue growth or contract wins in Botswana, investors have to question the company’s credibility. If a company has problems, investors want them addressed openly and honestly. You want to know what steps it is taking to overcome them.


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