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Chapter 7. Culture of Greed: Sports Stad... > Red Flag 4: A Company Doesn’t Handle...

Red Flag 4: A Company Doesn’t Handle a Crisis Directly or Quickly and Allows It to Fester

When a company is facing any kind of crisis, a fast and very public response from the CEO and other top officials is essential or else the silence is likely to be seen as arrogant or deceptive. If the crisis holds any suggestion of health risks concerning the company’s products, hesitation in confronting the issue head-on can destroy years of work building a brand name and an image. Everyone in public relations at major companies should know that, and they should all have a plan to handle a crisis quickly and effectively. It doesn’t always happen that way.


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