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Chapter 12. At the Scene of the Crime: F... > Red Flag 12: Advertising That Boasts...

Red Flag 12: Advertising That Boasts of Stellar Returns over a Short Period

We should all be careful about being sucked in by mutual fund advertising that promises the earth based on great returns in previous periods. At the height of the bull market, technology funds were particularly prone to do this, and in the eyes of some senior figures in the investing world, such funds played a dishonest role in pulling investors into a dangerous market.


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