• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint
Share this Page URL
Help

Part: 2 Trying to Beat the Market > The Social Investor

Chapter 10. The Social Investor

People learn through interacting with other people. We watch the behavior of others to interpret their beliefs. But we mostly enjoy the social interaction of conversation. That is, we like to talk. We talk about subjects that excite us, topics that interest us, and even topics that worry us. Talking is an important way to obtain information and detect emotional reactions, which help form our own opinions.

Our culture has experienced at least one tremendous shift in what we talk about over the last couple of decades. I refer to investment talk. The social norms of investment chat have dramatically changed. When was the last time you asked your neighbor or colleague at work about his or her salary? Indeed, asking about how much money someone earns is a taboo subject. It is the social norms of our society or social group that tell us not to ask this question (and many more!). It was not so long ago that we avoided talking about investing. Asking someone about his or her mutual funds or talking about your stocks just wasn't done in a social setting.


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint