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Chapter 11. Get Rich Quick > The Internet, an Effective Pyramid Medium

The Internet, an Effective Pyramid Medium

Unlike the personal pitch of the gifting clubs, the pyramid scheme perpetrated over the Internet is impersonal. However, because of the Internet's ability to reach many people quickly and cheaply, it can be an effective tool to scam people.

A pyramid scheme that asks for a small amount of money may fly under the radar of the authorities for a while, but not forever. For example, the attorney general for the state of Washington announced action against SJ Gabel, an Internet firm that advertised to sell a list of companies that offer home-based clerical jobs.[14] The list was available for $14.95. However, companies on their list did not actually offer any kind of telecommuting positions. Accompanying the list, though, were instructions on how to earn a $3 commission for each new customer they signed up to buy the useless list.


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