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1.These categories are presented as self-deception, emotions, and simplification in David Hirshleifer, 2001, “Investor Psychology and Asset Pricing,” Journal of Finance, 56(4), pp. 1533–1597.
2.Ruth Simon, 2000, “Tales from the Down Side: 'Smart' Bets That Went Bad—CEO's Market Losses Could Lead to the Sale of Online Trading Firm,” The Wall Street Journal, April 19, p. C1.
3.Ruth Simon, 2001, “Online Investing—Time Out: For Charles Cole, Day Trading Seemed So Easy; Then Reality Hit,” The Wall Street Journal, June 11, p. R5.
4.Mark Grinblatt and Matti Keloharju, 2001, “What Makes Investors Trade?” Journal of Finance, 56(2), pp. 589–616.
5.Eric Tyson, 2001, “Timing the Markets Is Tricky and Dangerous,” Seattle Post–Intelligencer, July 5, p. C1.
6.Neil Weinberg and Christopher Helman, 2001, “Rescuing Your Retirement,” Forbes, November 12, pp. 104–112.
7.Joshua Coval and Tyler Shumway, 2001, “Do Behavioral Biases Affect Prices?” University of Michigan Business School working paper, May.
8.Ravi Dhar and Alok Kumar, 2001, “A Non-Random Walk Down the Main Street: Impact of Price Trends on Trading Decisions of Individual Investors,” Yale School of Management working paper, September.
9.Shlomo Benartzi, 2001, “Excessive Extrapolation and the Allocation of 401(k) Accounts to Company Stock,” Journal of Finance, 56(5), pp. 1747–1764.
10.Brad Barber and Terrance Odean, 2002, “Online Investors: Do the Slow Die First?” Review of Financial Studies, 15(2), pp. 455–487.
11.James Choi, David Laibson, and Andrew Metrick, 2002, “How Does the Internet Affect Trading? Evidence from Investor Behavior in 401(k) Plans,” Journal of Financial Economics, 64(3).
12.Ruth Simon and E. S. Browning, 2000, “Rush Hours: Some Online Investors Can't Seem to Say No to Playing the Market,” The Wall Street Journal, August 4, p. A1.
13.Beth Healy, 2001, “Grim Numbers from the Front Lines: Schwab to Cut Up to 2,400 More Positions as Trading Plummets,” Boston Globe, August 31, p. C1.



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