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Chapter 17. Growth Investing: The Process > Step 5: Business Plan Analysis

Step 5: Business Plan Analysis

Business Plan Scorecard

The business model analysis evaluates qualities of a company's business plan that are likely to influence its success. Use the business plan scorecard to tabulate the scores for each category. Score each category one, minus one, or zero, corresponding to advantage, business plan disadvantage, or not applicable, respectively.

Brand Identity

Impath had a strong reputation among professionals. But results are the bottom line in a highly technical field such as oncology, and Impath's name recognition would not serve as an effective barrier to entry if a competitor offering better service entered the field. Score = 0.


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