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Chapter 11. Analysis Tool #8: Profitabil... > Analyzing Sales (Revenue) History

Analyzing Sales (Revenue) History

You'll be most productive starting your analysis with sales growth, since it's the crucial ingredient of long-term growth. First analyze long-term sales growth trends and then zero in on the most recent data.

MSN Money's 10-Year Summary report is a good resource for long-term sales data. Table 11-2 shows the data for a variety of companies.


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