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Summary

Sales growth, operating margins, profitability ratios, and cash flows all figure into the profitability equation. Many of the analysis tools described in this chapter can serve a dual purpose: (1) determine a company's absolute profitability, and (2) help pinpoint the most profitable players in a market sector. Analyzing an investing candidate's profitability is something that professionals almost always do, but it is something individual investors often overlook.


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