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Chapter 11. Analysis Tool #8: Profitabil... > Marginal Return on Assets

Marginal Return on Assets

Profitability margins reflect the returns on a company's total investments without regard to the investment date. Some money managers gain insight by measuring the returns on the most recent investments. They do that by computing marginal return on equity, capital, or assets.

Table 11-18. Marginal ROA for Safeway.
YearMarginal ROA (%)
20005
1999-8
19980
1997-10
199627
199530
1994100
199310
199220
1991-23



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