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Summary

Professional money managers routinely evaluate a firm's business plan before investing, and you should too. Technology candidates will usually score lower than firms in other industries because many do not enjoy strong brand identity that separates them from the field, most offer expensive products with short life cycles, and many depend on acquisitions for growth.

BUSINESS PLAN SCORECARD
Brand Identity____
Other Barrier to Entry____
Distribution Model____
Access to Distribution____
Product Useful Life/Product Price____
Access to Supply/Number of Suppliers____
Revenue Stream Predictability____
Number of Customers____
Product Cycle____
Product/Market Diversification____
Growth by Acquisition____
Total Score____



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