Summary

Professional money managers routinely evaluate a firm's business plan before investing, and you should too. Technology candidates will usually score lower than firms in other industries because many do not enjoy strong brand identity that separates them from the field, most offer expensive products with short life cycles, and many depend on acquisitions for growth.

BUSINESS PLAN SCORECARD
Brand Identity	____
Other Barrier to Entry	____
Distribution Model	____
Access to Distribution	____
Product Useful Life/Product Price	____
Access to Supply/Number of Suppliers	____
Revenue Stream Predictability	____
Number of Customers	____
Product Cycle	____
Product/Market Diversification	____
Growth by Acquisition	____
Total Score	____