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9. Remembering: Hacks 81–92

Chapter 9. Remembering: Hacks 81–92

The idea of priming comes up more than once in this book. Given a single concept being activated in the brain, other associated concepts are quietly activated too, ready to impinge on consciousness or experience. Automatic associations lie behind the Stroop Effect [Confuse Color Identification with Mixed Signals], and the measurement of a type of priming is how we know that we unconsciously ready ourselves to make use of an object, just by laying eyes on it [Objects Ask to Be Used].

We dive into priming [Bring Stuff to the Front of Your Mind] in the first hack of this chapter, and from there, we’ll see it manifested as subliminal perception [Subliminal Messages Are Weak and Simple] and implicated in the creation of false memory. For memory is the main topic here. We’ll look at how false memories and familiarity come about [Fake Familiarity, Keep Your Sources Straight (if You Can) and Create False Memories], by using priming to activate concepts that have not been directly experienced.


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