• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint
Share this Page URL
Help

9. Remembering: Hacks 81–92 > 92. Make the Caffeine Habit Taste Good

Make the Caffeine Habit Taste Good

Caffeine chemically hacks the brain’s reward system, boosting the value we give not only to the morning cuppa, but also to everything associated with it.

I couldn’t even begin to write this for you until I’d made myself a coffee. Some days I drink tea, but coffee is my normal stimulant of choice, and a cup of that ol’ “creative lighter fluid” is just what I need to get started on my morning writing.

After you’ve drunk a cup of tea or coffee, the caffeine diffuses around your body, taking less than 20 minutes to reach every cell, every fluid (yes, every fluid 1 ) of which you’re made. Pretty soon the neurotransmitter messenger systems of the brain are affected too. We know for certain that caffeine’s primary route of action is to increase the influence of the neurotransmitter dopamine, although exactly how it does this is less clear. 2 Upshifting the dopaminergic system is something caffeine has in common with the less socially acceptable stimulants cocaine and amphetamine, although it does so in a different way. 3


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint