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5. Integrating: Hacks 53–61 > 55. Confuse Color Identification with Mixed Signa...

Confuse Color Identification with Mixed Signals

When you’re speaking, written words can distract you. If you’re thinking nonlinguistically, they can’t.

The Stroop Effect is a classic of experimental psychology. In fact, it’s more than a classic, it’s an industry. J. Ridley Stroop first did his famous experiment in 1935, and it’s been replicated thousands of times since then. The task is this: you are shown some words and asked to name the ink color the words appear in. Unfortunately, the words themselves can be the names of colors. You are slower, and make more errors, when trying to name the ink color of a word that spells the name of a different color. This, in a nutshell, is the Stroop Effect. You can read the original paper online at http://psychclassics.yorku.ca/Stroop .


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